Because your brand is all about people…
The image a stakeholder has of your organization – your brand – is the sum-total of all the interactions that stakeholder has had with you. An interaction could be a mention in a newspaper, a telephone call or a comment by a business associate, to name a few. And guess what? Every one of these interactions originates with an employee.
Working harder and smarter.
For not-for-profits and for-profits alike, the ability to engage stakeholders and build trust is imperative. Experience shows that engaged employees work smarter…engaged donors give more…engaged members stay longer…and engaged customers buy more and more often.
The sad fact is, many employees, members and donors do not feel valued or engaged. Check out the ways in which Riverhorse Brand Advisors can help.