Magnetic brands are built on insight.

There's only one way of really knowing what customers think of your organization. Ask them. We'll dig in to pinpoint what your products, services, policies and so forth mean to customers, donors, members and other stakeholders. And we'll find out how your organization compares to others operating in the same space.

We are experienced in conducting all types of research including elite interviews (one-on-one personal or telephone interviews), focus groups, workshops, and surveys (Internet, telephone or mail).

Based on our work with numerous clients, we have found there are generally gaps between the way employees believe their organization is thought of, and the way external audiences think of it. Understanding these gaps is imperative when developing strategies for positioning the organization to attract donors, members or customers.

Of one thing you can be sure: We will never advocate research for the sake of research. At Riverhorse Brand Advisors, research is always a means to an end – never an end in itself.

"Chris has facilitated many meetings and focus groups for Mezzanine clients and the feedback is always glowing. He is a wonderful facilitator, able to gain consensus from often disparate stakeholders and create a relaxed and productive environment."
– Lisa Shepherd, President, Mezzanine Consultants