Magnetic brands keep their promise.
Magnetic adj. Possessing an extraordinary ability to attract; exerting a strong 
attractive power or charm; charismatic.
All brands attract and repel. None can be all things to all people. By staking out a clear position, the most successful enable would-be donors, members or purchasers to make an informed decision about donating, joining or buying.
An organization’s ability to attract attention, and compel action, depends on:
- Making a (brand) promise that resonates with members of specific target audiences;
- Establishing an emotional connection with high-potential prospects; and
- Consistently delivering on this promise.
At Riverhorse Brand Advisors, we’ve helped dozens of clients establish a compelling brand promise that resonates with stakeholders and differentiates the organization, product or service from competitors. And we’ve worked with many to help ensure their employees have the knowledge, tools and support they need to deliver on the promise the organization is making.
In working with a client to build a magnetic brand our goal is always the same: Help clients make a promise that is so attractive – magnetic – that potential members, donors or customers will think to themselves…“If I don’t support [insert organization here], I could be making a big mistake.”
