Equity Transfer Services, providing shareholder communications and transfer services to small and mid-cap clients, retained Riverhorse to reposition and re-brand the firm. Through research conducted with key staff members, clients and sources of referral, and a facilitated workshop, we developed a memorable brand promise that clearly differentiates Equity from its large competitors, a unique corporate identity and a focused business development strategy. The brand promise, summed up in the word “fast”, has become the focus of employees and customer communications. Backed up by an unwavering commitment to superior customer service, this new positioning had a very positive impact on financial performance.
< back next >
