Be a magnet for high-value customers, members, donors
Riverhorse helps not-for-profits, professional services firms and businesses selling to other businesses outperform – by attracting and retaining the best members, donors, customers and employees.
We help charities plan for the future and get ready to fundraise…associations attract and keep top-quality members…for-profit businesses enhance their market appeal and readiness.
Explore how Riverhorse Brand Advisors can contribute to your success – by increasing the magnetic appeal of your organization’s reputation and brand…and helping you outperform your competition and expectations.
"Your approach to rebranding SOCAN was extremely effective and one that I highly recommend. By involving our senior team in an enjoyable process, we were able to get buy-in throughout the organization. Thanks for a job well-done."
– Diane Samek, Manager, Communications & Marketing, SOCAN
When you get right down to it, branding is a piece of cake. All you have to do is make a promise and live up to it. Simple, right? Then how come so many business organizations have so much trouble with it?
The fact is, promises are easy to make and much harder to keep. How many times has someone you know promised to lose a few pounds, get in shape or take a course? How many times have you heard a business organization promise better service or a more environmentally friendly approach? Whether the promise maker is an individual or an organization, keeping a promise is always easier said than done.
It might seem self evident, but promises are only helpful under two circumstances:
Those on the receiving end care about it; and
The promisor can deliver.
When it comes to charities, value is in the mind of the promisee.
Some people donate to a particular charity because of the experience of a relative or close friend. Others because the charity provides them with an opportunity to give back to a community from which they themselves benefited…or because that charity is also doing good work on a second front, the environment for example. The fact is, in selecting a cause to support, we all ask and answer one basic question: “What’s in it for me?” In choosing one worthy cause over others, we can't help but consider the actual or implied promise from a personal perspective. We evaluate a number of promises and we choose the charity that is promising something that really matters to us.
What’s this mean from a brand-building point of view?
The only way you can be sure that you’re hitting the mark and making a promise that donors and others will value is to know what they value. If you’re pretty sure you’ve got the answer, great! Go ahead and build a program around it. If you’re not, invest a little time and money in finding out. It will pay dividends and you’ll be very glad you did.
"Your approach to rebranding SOCAN was extremely effective and one that I highly recommend. By involving our senior team in an enjoyable process, we were able to get buy-in throughout the organization. Thanks for a job well-done."
